gimmick
n. 花招,诡计; 骗人的玩意; 暗机关; <俚>产品广告噱头
A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
It is just a public relations gimmick...
这只不过是一种公关伎俩。
The exhibition is informative, up to date, and mercifully free of gimmicks.
这个展览既能让人增长见识,又紧跟时代前沿,而且幸运的是没有华而不实的东西。
1. something whose name is either forgotten or not known
2. any clever (deceptive) maneuver;
The basic gimmick was the distinguishing of one bank from the others.
基本决窍是区分某一银行与其它银行的标志.
The advertisement is just a gimmick to make consumers buy their products.
宣传只是一种使消费者买他们产品的花招.
The Tip Dropper ~ A very practical gimmick for hiding, controlling and stealing the tip.
一个非常实用的道具,用在隐藏 、 控制和偷取什么东西上的道具.
The pretty girl on the cover of the book is just a sales gimmick.
书封面上印上美女不过是吸引顾客的一种生意眼.
The pretty girl on the cover of the pictorial is just a sales gimmick.
画报的封面上印上美女不过是吸引顾客的一种生意眼.